Media Relations Policy
Contact: Robert Austin, Director of Public & Professional Relations
720-848-3940 or raustin@corneas.org
The news media and the Rocky Mountain Lions Eye Bank both play important roles in keeping the communities they serve informed. To this end, the eye bank is committed to maintaining an ongoing positive and dynamic working relationship with the news media.
The eye bank recognizes the daily time constraints facing the media and will endeavor to respond to information requests in an open, helpful and prompt manner.
The Public & Professional Relations Department is responsible for media relations and is the principal contact for all communication between the eye bank and media representatives, as vested by the Executive Director.
POLICY
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The Public & Professional Relations Department will co-ordinate media relations activities for the eye bank and act as the official news source and the principal contact for all communication between the eye bank and media representatives. |
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Media representatives are asked to place their requests through the Public & Professional Relations Department in order to expedite a prompt and coordinated response. The Public & Professional Relations Department will promptly identify the appropriate spokesperson and arrange for an interview or statement. |
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The eye bank will endeavor to provide open and equal access to all news media. The eye bank will present particular features to individual media representatives where a past interest was expressed and will respect the exclusivity of a story initiated by individual media representatives. |
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In order to facilitate our media relations efforts, the media are encouraged to inform the Public & Professional Relations Department, in advance of, or when arriving at the eye bank’s facilities, unless they have been specifically invited by the Public & Professional Relations Department. PLEASE NOTE: the Rocky Mountain Lions Eye Bank is located on the Anchutz Medical Campus of the University of Colorado Health Sciences Center (UCHSC) UCHSC policy is that all media representatives be accompanied by someone from the UCHSC office of public relations. If you are on the campus for a story related to the eye bank, we will notify the UCHSC public relations staff of our activies and your presence. Please refer any problems you encounter to the eye bank's director of Public & Professional Relations at 720-848-3940. |
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All guests at the eye bank’s facilities, including the news media, must sign-in, wear a guest identification badge above the waist, and be escorted by a member of the Public & Professional Relations Department or other designated eye bank staff member at all times. This is required by Food and Drug Administration regulations. |
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To protect the confidentiality of our eye donors, their families and transplant recipients, photographs, video and audio recordings are strictly prohibited within the eye bank’s facilities unless permission is specifically granted by the Public & Professional Relations Department. Subjects of any photographic, video or audio recordings must sign a release form provided by the Public & Professional Relations Department. |